Abstract: An online transaction processing service may be used by a merchant to process payments for purchase transactions. The service may also support the merchant in other ways, such as by managing sales promotions and points-based loyalty programs. The service is configured to analyze customer purchasing behaviors, to identify groups of customers exhibiting similar purchasing behaviors, and to recommend sales promotions to particular groups of customers. The particular groups to which promotions are directed may be selected by the system based on sales priorities of the merchant and/or the business type of the merchant. The products offered as part of the promotions may similarly be selected based on sales priorities and business types, as well as existing inventories of products and profit margins associated with the products.

Abstract: An online transaction processing service may be used by a merchant to process payments for purchase transactions. The service may also support the merchant in other ways, such as by managing sales promotions and points-based loyalty programs. The service is configured to recommend the number of points to be redeemed for a particular sales promotion. The recommendation may be based on promotional goals of the merchant, on the number of reward points held by the customers of the merchant, on historical redemption rates by qualifying customers, etc.