Patents by Inventor Philip G. Chiu

Philip G. Chiu has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • DETERMINING ADVERTISEMENT PLACEMENT ON SEARCH RESULTS PAGE TO IMPROVE REVENUE GENERATION
    Publication number: 20080133314
    Abstract: Placement of advertisements on a display is determined. For example, the advertisements may correspond to a search term and may be displayed in conjunction with search results for that search term. An indication of the advertisements to display is received. An iterative optimization algorithm is applied to metadata regarding revenue-generating characteristics for the advertisements to determine a placement of the advertisements relative to a display. A signal is generated indicating the determined placement.
    Type: Application
    Filed: December 4, 2006
    Publication date: June 5, 2008
    Applicant: YAHOO! INC.
    Inventor: Philip G. Chiu