Abstract: A computer-implemented method for dynamic advertisement placement in an application of an electronic device, under control of one or more computer systems configured with executable instructions, includes obtaining coordinate information for a touch location that corresponds to a place where a user touches a display area of an application to provide input to the application. The method also includes receiving one or more advertisements that is contextually relevant to the application. The method includes determining a size and a position of the preview window based at least in part on the coordinate information of the touch location and an amount of available area within the display area of the application surrounding the touch location. The method also includes providing for display the preview window in the determined size at a location corresponding to the determined position around the touch location with the preview window containing the one or more advertisements.

Abstract: Systems, methods, and computer-readable media are disclosed for optimization of ad request fulfillment for mobile device applications. In one embodiment, a system may receive an ad request from a mobile device, and determine a first price point associated with a publisher of the ad request. The system may send a bid request to ad servers, receive a first bid with a first bid amount, and may determine that the first bid amount is a highest bid amount. The system may determine that the first price point is less than the first bid amount, and may send the first bid amount and the first price point to the mobile device, where the mobile device is configured to send the first bid amount and the first price point to a publisher ad server, and the publisher ad server is configured to determine that the first bid amount is a winning bid amount.