Patents by Inventor Pratyush Seth

Pratyush Seth has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for generating forecasted bids for advertisement keywords
    Publication number: 20080103893
    Abstract: The present invention is directed towards systems and methods for generating a forecasted bid amount for a keyword in order to display one or more advertisements in response to a search request that includes the keyword at a given position within a ranked list of advertisements. The method may comprise receiving an advertiser request specifying a keyword, an advertisement group, and a position within a ranked list of advertisements, identifying one or more advertisements displayed in response to the keyword at the advertiser specified position and retrieving a bid amount and a quality score associated with the one or more identified advertisements with respect to the advertiser specified keyword.
    Type: Application
    Filed: October 30, 2006
    Publication date: May 1, 2008
    Applicant: Yahoo! Inc.
    Inventors: Anantharaman Nagarajan, Chi-Chao Chang, Pratyush Seth