Abstract: A method and system identifies users who benefit from filing itemized deductions over standardized deductions to reduce an average time consumed for users preparing tax returns with a tax return preparation system, according to one embodiment. The method and system receives user data that is associated with a user, and applies the user data to a predictive model to cause the predictive model to determine a likelihood that the user will decrease his/her taxable income by filing an itemized deduction, according to one embodiment. The method and system deemphasizes and/or postpones the presentation of tax return questions that are related to the itemized deduction, if the likelihood that the user will decrease his/her taxable income by filing the itemized deduction is below a threshold, to reduce a quantity of time consumed by the user to prepare his/her tax return with a tax return preparation system, according to one embodiment.

Abstract: A method and system applies analytics models to a tax return preparation system to determine a likelihood of qualification for an earned income tax credit by a user, according to one embodiment. The method and system receive user data and applying the user data to a predictive model to cause the predictive model to determine, at least partially based on the user data, a likelihood of qualification for an earned income tax credit for the user, according to one embodiment. The method and system display, for the user, an estimated tax return benefit to the user, at least partially based on the likelihood of qualification for the earned income tax credit exceeding a predetermined threshold, to reduce delays in presenting estimated earned income tax credit benefits to the user during a tax return preparation session in a tax return preparation system, according to one embodiment.

Abstract: Disclosed are methods, systems, and articles of manufactures for analyzing user generated content items in social media networks with trained intelligent systems to create or enhance direct marketing opportunities. The method or the system monitors user generated content items in social media networks and identifies a relevant user generated content item that may be materialized into a direct marketing opportunity. The method or system further performs language processing on the relevant user generated content item and uses the processing results to prepare a response which is subsequently transmitted to the user to materialize the direct marketing opportunity. The method or system uses various intelligent logic processes or modules that may be further enhanced by machine learning techniques with human expert reviews and intervention to improve their respective accuracy, reliability, or confidence level.

Abstract: A method and system identifies users who benefit from filing itemized deductions over standardized deductions to reduce an average time consumed for users preparing tax returns with a tax return preparation system, according to one embodiment. The method and system receives user data that is associated with a user, and applies the user data to a predictive model to cause the predictive model to determine a likelihood that the user will decrease his/her taxable income by filing an itemized deduction, according to one embodiment. The method and system deemphasizes and/or postpones the presentation of tax return questions that are related to the itemized deduction, if the likelihood that the user will decrease his/her taxable income by filing the itemized deduction is below a threshold, to reduce a quantity of time consumed by the user to prepare his/her tax return with a tax return preparation system, according to one embodiment.