Patents by Inventor Preston J. Hillman

Preston J. Hillman has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Call analytics for mobile advertising
    Patent number: 11276080
    Abstract: A call analytics system for analyzing the effectiveness of advertising campaigns using performance data and call data. Specifically, the call analytics system evaluates the performance of different keywords in generating calls to displayed phone numbers. The call analytics system uses statistical techniques to correlate received calls to displayed phone numbers with those keyword or keywords that were associated with displayed advertisements. The system gives advertisers the ability to track and measure which keywords drive sales for mobile users that call advertisers directly from ads on their smartphones or other mobile devices. In some embodiments, the system uses the calculated effectiveness of certain keywords to recommend changes to present or future advertising campaigns of the advertiser.
    Type: Grant
    Filed: June 13, 2019
    Date of Patent: March 15, 2022
    Assignee: Marchex, Inc.
    Inventors: Preston J. Hillman, Chris Jones, Adarsh S. Nair
  • CALL ANALYTICS FOR MOBILE ADVERTISING
    Publication number: 20200034880
    Abstract: A call analytics system for analyzing the effectiveness of advertising campaigns using performance data and call data. Specifically, the call analytics system evaluates the performance of different keywords in generating calls to displayed phone numbers. The call analytics system uses statistical techniques to correlate received calls to displayed phone numbers with those keyword or keywords that were associated with displayed advertisements. The system gives advertisers the ability to track and measure which keywords drive sales for mobile users that call advertisers directly from ads on their smartphones or other mobile devices. In some embodiments, the system uses the calculated effectiveness of certain keywords to recommend changes to present or future advertising campaigns of the advertiser.
    Type: Application
    Filed: June 13, 2019
    Publication date: January 30, 2020
    Inventors: Preston J. Hillman, Chris Jones, Adarsh S. Nair
  • Call analytics for mobile advertising
    Patent number: 10332148
    Abstract: A call analytics system for analyzing the effectiveness of advertising campaigns using performance data and call data. Specifically, the call analytics system evaluates the performance of different keywords in generating calls to displayed phone numbers. The call analytics system uses statistical techniques to correlate received calls to displayed phone numbers with those keyword or keywords that were associated with displayed advertisements. The system gives advertisers the ability to track and measure which keywords drive sales for mobile users that call advertisers directly from ads on their smartphones or other mobile devices. In some embodiments, the system uses the calculated effectiveness of certain keywords to recommend changes to present or future advertising campaigns of the advertiser.
    Type: Grant
    Filed: May 15, 2015
    Date of Patent: June 25, 2019
    Assignee: Marchex, Inc.
    Inventors: Preston J. Hillman, Chris Jones, Adarsh S. Nair
  • CALL ANALYTICS FOR MOBILE ADVERTISING
    Publication number: 20160335668
    Abstract: A call analytics system for analyzing the effectiveness of advertising campaigns using performance data and call data. Specifically, the call analytics system evaluates the performance of different keywords in generating calls to displayed phone numbers. The call analytics system uses statistical techniques to correlate received calls to displayed phone numbers with those keyword or keywords that were associated with displayed advertisements. The system gives advertisers the ability to track and measure which keywords drive sales for mobile users that call advertisers directly from ads on their smartphones or other mobile devices. In some embodiments, the system uses the calculated effectiveness of certain keywords to recommend changes to present or future advertising campaigns of the advertiser.
    Type: Application
    Filed: May 15, 2015
    Publication date: November 17, 2016
    Inventors: Preston J. Hillman, Chris Jones, Adarsh S. Nair