Abstract: This disclosure relates generally to facilitating product evaluation and use, and more particularly to method and system for interactively engaging a user of a vehicle to facilitate vehicle evaluation and use. In one embodiment, a method for interactively engaging a user of a vehicle is disclosed. The method may include generating a persona of the user using information associated with the user and information in context of the vehicle, obtaining a plurality of real-time parameters associated with the vehicle as the vehicle is being driven by the user, dynamically modelling a two-way conversation model based on the persona of the user and the plurality of real-time parameters associated with the vehicle, and engaging the user in a two-way conversation using the two-way conversation model to provide personalized information about the vehicle in real-time.