Abstract: Techniques for initiating system actions based on text content are disclosed. A system applies a semantic analysis model at run-time to human-understandable text to identify actionable content within the human-understandable text. The system analyzes metadata associated with the text to identify a mapping between one or more data objects associated and the semantic content in the text. The system identifies one or more contact lists associated, respectively, with the one or more data objects. Using a database schema, the system analyzes the contact lists to determine whether to modify the contact lists.