Abstract: Footwear with optical fiber illuminating display areas provides emphasis on illuminating certain features of the footwear, such as trademarks, logos, team sports, cartoon characters, and other artistic designs primarily for advertising, decoration and enhancing the visibility of the wearer. Footwear with optical fiber illuminating display areas includes: an optical fiber panel(s) made visible through an opening, window, or transparent material on the sole, upper, or tongue portions of the footwear; a light emitting device(s) which transmits light into the optical fiber panel(s); components and circuits for making the light emitting device(s) and the illuminating optical fiber display areas intermittently flash, alternate flash, alternate colors, sequence in motion, activate by pressure or motion switching, activate by manual switching, or any combination thereof; and batteries for supplying power to the light emitting device and the components and circuits aforementioned.