Abstract: A stack display system, for use in association with a multiplicity of essentially similar, essentially rigid products, the stack display packaging system comprising, a support platform, defining a front, back and sides of the display, at least one layer of product and product packaging, each layer comprising a lower support, adapted to be supported by one of a group consisting of the support platform and a lower layer, product bottom receiving forming part of the lower support adapted to receive and support bottoms of the products in a predetermined relationship to each other, and a plurality of products the bottoms of which are received in the product bottom receiving, and enclosure around the back and at least part of the sides of the layers, extending vertically from a lowermost lower support.