Abstract: In certain embodiments, a mailable greeting article can include a three dimensional but generally planar construction, indicia demarking areas for receiving a greeting and an address, a pre-printed postage indicium, and a durable construction adapted to withstand shipment via a postal carrier without the use of an envelope. Preferred constructions can be purchased, readily inscribed with an address and a greeting on an external surface, and deposited with the postal service without the need to determine or purchase special postage.

Abstract: The on-demand fulfillment system enables customers to customize mass produced social expression products, using sophisticated manufacturing processes, such as the application of foil, emboss, customized writing, customer photographs and the like, which manufacturing processes are integrated on to high quality heavy print stock under tight quality control to produce different effects on the finished product. This is accomplished the use of an automated assembly line that draws production stock from a plurality of sources and can route the production stock through various customer selected manufacturing processes to produce a high quality, yet customized product at a reasonable cost to the customer.

Abstract: Process and apparatus for producing a deckle edge on paper which involves applying a stream of liquid to a paper to form a wetted line thereon and applying a shearing force sufficient to cause the paper to separate into two parts along the wetted line thereby producing a deckle edge on the paper.