Abstract: There is provides a system including a plurality of sensory indicators including a first sensory indicator at a first location and a second sensory indicator at a second location. The first sensory indicator is configured to receive a first signal from a first user beacon, determine a custom presentation based on the first signal, and generate, in response to receiving the first signal, a first sensory response to the user of the first user beacon using the custom presentation. The first sensory response guides the user from the first location to the second location. The second sensory indicator is configured to receive a second signal from the first user beacon and generate, in response to receiving the second signal, a second sensory response using the custom presentation.