Abstract: A display rack for floor covering for storing and displaying rolls of floor covering is described. The display rack for floor covering includes a plurality of wheeled tracks extending along the length of the rack. These wheeled tracks are arranged in pairs to support rolling motion of multiple cradles inserted into the display rack for floor covering. The cradles have a substantially concave shape for supporting a roll of floor covering thereon. Once the rolls of floor covering are placed on the cradles, the cradles are then rolled along the wheeled tracks to a storage position. In the storage position, the cradle and the roll of floor covering are located completely within the display rack for floor covering. When the roll of floor covering is to be displayed, the user pulls on the cradle, which then rolls forward along the wheeled track. The cradle is equipped with a stopper to prevent the cradle from being pulled too far forward.