Abstract: A new and improved fishing equipment storage apparatus comprising a vertical rectangular base having an aperture formed therethrough. The aperture serves to allow the vertical rectangular base to be mounted to a wall. An upper panel is integral with the vertical rectangular base downwardly of the aperture formed therethrough. The upper panel has a plurality of soft foam strips secured to a front surface thereof. The plurality of soft foam strips serve to receive fishing rod tips securably therein. Included in the device is an upper shelf having an extension integral therewith. The extension has an upper portion of a shelf bracket secured thereto. A lower portion of the shelf bracket is secured to the vertical rectangular base downwardly of the upper panel. A bottom panel is integral with the vertical rectangular panel upwardly of a lower end thereof. The bottom panel has a plurality of recesses therein. The recesses serve to receive ends of the fishing rods therein.