Abstract: A pull-out drop down grocery shelf structure has slotted sliding brackets and stationary brackets. A shelf is fixed at each side to a sliding bracket which is slidingly supported on a stationary bracket. The stationary brackets project outwardly from wail supports. The shelf can be pulled out, pivoted down at an angle and supported by connectors which slide in the respective slots of the two brackets so that the product displayed can be pulled forward without disturbing the arrangement. Fresher product can be stocked behind the older product without unloading the shelf. The shelf is pivoted up and slid back against the wall after fresh product is stocked on the shelf. Both brackets can be economically stamped from fiat stock and employed universally as a left or fight side bracket for a shelf without any change to the bracket or its assembly.