Abstract: Apparatus for a shoe guard mat, specifically a mat adapted to be placed on the floor of an automobile or other vehicle, regardless of whether the floor is bare, carpeted or has carpeted matting located thereon, to protect the shoes of the vehicle operator from abrasion is disclosed herein. The inventive shoe guard mat has a soft top surface with a relatively tight weave sufficient to prevent stones from becoming embedded in the top surface of the mat and subsequently rubbing against and, over time, abrading the driver's shoes.