Abstract: Certain embodiments of the present disclosure include a wish list for a social networking site. In one embodiment, a method includes providing a first user interface having a wish list button. Upon an actuation of the wish list button, a second user interface having a wish list form is provided. Information is entered into the wish list form, and one or more vendor links that correspond to the information are identified. An electronic message that includes the one or more vendor links and the information entered into the wish list form is generated. In certain situations, a child enters the information into the wish list form, and the electronic message is sent to a parent of the child.