Abstract: A cup and peel-off lid assembly includes a cup having a base and at least one side wall extending upwardly from the base and terminating in a brim at an upper edge thereof The cup is capable of containing a liquid. A peel-off lid is adhered to and removable from one of the base and the side wall. The lid when removed is capable of conforming to the brim such that liquid contained in the cup is inhibited from spilling from the cup. In certain embodiments the peel-off lid can have an opening formed therein for inserting a straw. The opening can be created by a user puncturing a predetermined area of the peel-off lid. In certain embodiments the peel-off lid can have indicia printed thereon. The indicia can be part of a game or promotion.