Abstract: The present invention is a retractable display apparatus comprising at least one upright support having at least one retractable cord able to extend generally perpendicular to the stanchion, said cord able to attach to an object or preferably a matching stanchion. Preferably, each stanchion is a T-shape, but may be other shapes, for example, an inverted L shape, which has a riser plus one horizontally-extending side arm at or near the top of the riser. Retractor mechanisms and locking mechanisms are preferably included for each cord, for easy and neat handling of the cord, preferably by winding the cord on a rotating member (“spool”). The apparatus is adapted so that the cord(s) support one or more signs or banners or other items that might be decorative or functional for a retailer, warehouse, flea market, or other business.