Abstract: A system and method for managing attendance at a venue such as a fair, theme park, state park, and the like, is generally disclosed. The venue may having a plurality of different attractions managed at least in part by a computerized operational venue management system that interacts with one or more patrons having a mobile communications device (e.g., cell phone, PDA, Blackberry®, and the like). The patron may receive show information, for example, and remotely select options including ticket purchases for a show or attraction. Payment may also be authorized remotely, and an electronic ticket(s) may be provided. Moreover, real-time updates may be sent to the mobile communications device to provide ongoing information about the attractions such as show times, available tickets remaining, time to navigate to an attraction, and so forth.