Abstract: A lockable display hook adapted to display items of merchandise in a retail environment includes a lock that directly engages the rod assembly of the display hook. The lock is configured to securely lock to the rod assembly without the need for teeth or notches to be formed in the rod assembly. One embodiment of the display hook provides an end assembly that prevents sweeping while allowing quick loading of merchandise.

Abstract: A theft deterrent device adapted to be connected to an item of merchandise to discourage shoplifting includes a flexible lanyard. In one embodiment, the first end of the lanyard is removably anchored to the holder with the second end of the lanyard being lockable to the holder. The lanyard may thus be replaced if severed by a shoplifter so that the holder may be reused. The invention also provides a lanyard having first and second ends with a latch that holds that ends together so that the ends may be inserted as a unit into the holder before being locked to the holder.

Abstract: A lockable display hook adapted to display items of merchandise in a retail environment includes a lock that directly engages the rod assembly of the display hook. The lock is configured to securely lock to the rod assembly without the need for teeth or notches to be formed in the rod assembly. One embodiment of the display hook provides an end assembly that prevents sweeping while allowing quick loading of merchandise.