Abstract: A device for reminding vehicle drivers to continuously retain their conscious mind on the task of driving the vehicle which utilizes impulsive gripping of the steering wheel of the vehicle with an increased force resulting from stimulation of the adrenal cortex and secretion of adrenalin as fatigue or fear registers in the brain of the driver. The increase in the gripping force serves to close an electrical circuit to energize a reminder in the form of an illuminated message or sign in a flashing pattern for a predetermined time period after which an audible reminder is actuated thereby combining the senses of touch, sight and hearing to remind the driver to give full time and attention to driving the vehicle so that the driver's conscious mind is kept on the task of driving and the driver is warned of imminent danger, thereby avoiding a potential accident.