Abstract: An interactive software tool processes accumulated point of sale consumption data so as to identify where sales problems and opportunities lie. Once identified, appropriate resources can then be deployed to fix the problem and to realize the opportunities so identified. The interactive software tool is designed to permit a user to speedily have insight into sales patterns across multiple categories of goods and retailers. The tool can be particularly focused on brands and specific types of business. The tool has an interactive user interface that allows its user to quickly see identified business performance alerts. In sum, the interactive software tool permits a rapid assessment of where a sales and marketing team should apply their efforts and resources so as to efficiently deploy appropriate resources to fix sales problems and to realize sales opportunities that have been identified with the interactive software tool.