Abstract: Methods, systems, and media to improve employee productivity using radio frequency identification (RFID) are disclosed. Embodiments comprise a method of transmitting information from RFID tags, receiving the information in an RFID tag reader, analyzing the information to select a number of employees to work in a work area, and dispatching one or more employees to or from the work area according to the selected number of employees. Some embodiments select employees with certain skills, based on the RFID tag information. In other embodiments, an RFID tag reader monitors the movement of employees to ensure that they are moving according to the dispatch and potentially dispatching alternate employees. Some embodiments involve reading information from RFID tags attached to goods, whereas other embodiments involve reading information from RFID tags in cards carried by employees and customers, and RFID tags fastened to shopping carts and shopping baskets.