Abstract: A fishing tackle indicator includes a variable visual display of two or more kinds of indicia showing characteristics of fishing tackle used with a fishing rod, such as lure color and length of fish line deployed. Each kind of indicia may include its own linear display with an indicator manually slidable along the display to a position adjacent the indicia that describes the actual lure color or line length in use. The displays may also be combined on a common face plate with separate indicators running in tracks along opposite edges of the plate. The indicator apparatus may be combined with a spring biased clamp for easy attachment to a wide variety of objects or may be built into another piece of fishing equipment, such as a fishing rod holder.