Abstract: Systems and methods are provided for selecting and displaying interactive advertising content on a lock screen or splash screen of a touch-sensitive portable electronic device. A lock screen is provided with at least one interactive advertisement where a user can select one or more options relating to the advertisement, scroll through numerous different advertisements, or unlock the portable electronic device. The splash screen is provided with at least one interactive advertisement for display when the portable electronic device is loading an application or transitioning from one device setting to another. The interactive advertising content may be selected by a remote advertisement selection server based on user data collected from the portable electronic device, such as the location of the user, content from social media applications, search queries and other information about the user that is available on the portable electronic device.