Abstract: An product display assembly allows for the presentation of a sample product for sale. A support bracket and a product carrier extends from the support bracket and is adapted to hold a plurality of product containers which can be placed onto and removed from the product carrier via a distal end of the product carrier. A support arm extends from the support bracket and supports a sample product holder that is movable between a first position wherein the sample product holder is located in front of the distal end of the product carrier and a second position wherein the sample product holder is moved away from the distal end of the product carrier. A spring is provided for biasing the sample product holder into the first position.