Abstract: Systems and methods for incentivizing user interaction with promotional content on a secondary device are provided. The secondary device may be synchronized with the media content displayed on a primary device to provide promotional opportunities relevant to the displayed content. A promotional opportunity may allow a user to identify an object (which may be a product placement) embedded within the primary media content. For instance, the user may be prompted to select the object using a display screen on the secondary device. Alternatively, the user may use the secondary device to capture a photograph of the embedded object as displayed on the primary device. The user may then be rewarded for correctly identifying or photographing the embedded object.