Abstract: Methods and systems of establishing a shopping assistant utility are described. The method may include receiving product information for products, and based on the received product information, automatically generating a product profile for each of the products. Each product profile includes attributes assigned to the product. The method may further include receiving a search request including search criteria corresponding to at least one of the attributes, and comparing the search criteria with the attribute of the products to determine a level of correlation between each of the products and the search criteria. Further, the method may generate a score assigned to each of the products based on the determined level of correlation and present the products in an ordered list based on the generated scores assigned to each of the products.