Abstract: The present invention provides a coffee composition for use with a single serve beverage unit. The beverage unit consists of a container having a first structure to enable the introduction of a liquid such as hot water into the container to contact the coffee composition and a second structure to enable the release of a coffee extract out of the container. The coffee composition comprises various coffee ingredients demonstrating an improved property, or an improved balance between two or more of properties, selected from aroma, strength, flavor, cup color, acidity, density, extractability, bed permeability, brewing time, yield, structural integrity, quality consistence and uniformity, and cost-effectiveness. Methods of using such coffees are also disclosed.

Abstract: A coffee package having a coffee product having a reduced density; a usage indicia associated therewith the coffee package; and a principle indicia having associated therewith the package.

Abstract: A coffee package having a coffee product having a compact density; a usage indicia associated therewith the coffee package; and a principle indicia having associated therewith the package.

Abstract: A method of displaying an array of coffee products to a consumer having the following steps: a. providing a first coffee package having a first coffee product having a first density, a first usage indicia associated therewith the first coffee package, and first package principle indicia having associated therewith the first package; b. providing a second coffee package having a second coffee product having a second density, a second usage indicia associated therewith the second coffee package; and a second package principle indicia having associated therewith the second package; c. shelving the first and second coffee package such that both first and second coffee package and the first and second usage indicia are observable by the consumer; The first density of the first coffee package and the second density of the second coffee package can be different.

Abstract: An apparatus and method for preparing a customized fragrance is disclosed. The method comprises: 1) selecting a first fragrance, the first fragrance comprising a base note, a middle note and a top note, 2) selecting a second fragrance, the second fragrance comprising a base note, a middle note and a top note, and 3) combining the first fragrance with the second fragrance to form the customized fragrance.

Abstract: The present invention is an effective method for directing coffee consumers to one or more types of coffee from a plurality of options by a consumer.