Patents by Inventor Robert Deitrich

Robert Deitrich has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Alternative Advertising in Prerecorded Media
    Publication number: 20080059997
    Abstract: Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.
    Type: Application
    Filed: October 30, 2007
    Publication date: March 6, 2008
    Applicant: PRIME RESEARCH ALLIANCE E, INC.
    Inventors: Michael Plotnick, Robert Deitrich, Charles Eldering, Douglas Ryder, Herbert Lustig
  • Alternative Advertising in Prerecorded Media
    Publication number: 20080040740
    Abstract: Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.
    Type: Application
    Filed: August 1, 2007
    Publication date: February 14, 2008
    Applicant: PRIME RESEARCH ALLIANCE E, INC.
    Inventors: Michael Plotnick, Robert Deitrich, Charles Eldering, Douglas Ryder, Herbert Lustig
  • Alternative advertising in prerecorded media
    Publication number: 20050097599
    Abstract: Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.
    Type: Application
    Filed: December 14, 2004
    Publication date: May 5, 2005
    Inventors: Michael Plotnick, Robert Deitrich, Charles Eldering, Douglas Ryder, Herbert Lustig