Abstract: A method, computer program product and electronic device are provided for providing hyper-local geo-targeting based on validated, user-supplied geographic information, wherein the user's anonymity may be maintained. In particular, user-supplied geographic information may be collected in association with a truncated IP address. Once collected, the user-supplied information may be validated using geographic data previously derived from one or more complete IP addresses corresponding to the received truncated IP address. The derived geographic data may have been derived using a system that maps the routing infrastructure of the Internet in order to determine where endpoints on the Internet are located. The validated, user-supplied geographic information, which may be more specific than the derived geographic data, may then be used to provide more granular and accurate geo-targeting, all the while maintaining the privacy of the individual users.

Abstract: A method and system for generating content for listings of items for sale on an online marketplace is provided. A user interface for display on a computing device operated by a user of the online marketplace is provided. A listing of an item for sale on the online marketplace can be analyzed to determine one or more characteristics of the listing. A predictive indicator indicating whether the listing will complete can be determined based on the one or more characteristics. Based on the predictive indicator indicating that the listing will not complete, one or more virtual personalities can be selected, based at least in part on a user profile maintained the user, for presentation on the user interface. In response to selecting the one or more virtual personalities, the one or more virtual personalities can be automatically presented within the user interface displayed on the computing device.

Abstract: A dynamic auction webpage for an online auction is presented on a user device. The dynamic auction includes a bidder interface that enables a user to submit a bid on an asset associated with the dynamic auction webpage. The bidder interface displays one or more bidding parameters associated with a subsequent bid to be submitted via the bidding interface. The one or more bidding parameters is one or more of: a current bid, a next bid, or a bid increment. While the online auction is being conducted, an indicator of interest in the online auction is determined based at least in part on activity data associated with the online auction, including a page view count maintained by the network system for the dynamic auction webpage. At least one of the one or more bidding parameters is determined based on the indicator of interest and the bidder interface is dynamically updated.

Abstract: A method and system is disclosed for user-published interactive widgets for auctions hosted by an auction forum resource. Examples include an auction forum configured to generate a script associated with an auction upon a publisher-request, and to provide the script to be published on the publisher's resource, resulting in an external interactive component displayed on the publisher's resource. Example features may be configured to respond to user inputs submitted from the interactive component. Furthermore, reward logic can be included to issue a reward to the publisher associated with the script request.