Abstract: A spinner bait fishing lure has a hook carrying weighted body member to which the end of one leg of a substantially V-shaped rigid wire form and one end of a flexible cable are connected. The cable extends through an eyelet at the end of the second leg of the wire form and carries a spinner blade at the end remote from the body member. An additional spinner blade may be mounted intermediate the first spinner blade and the eyelet. A fishing line may be connected at the crotch between the first and second legs of the wire form. The second leg slides relatively to the flexible cable which bends when a tension is applied by the fishing line as the cable flexes.