Abstract: The tag for attachment to hotel keys and the like is disclosed herein. The tag includes a base panel and an aperture frame portion defined by upwardly extending sidewall portions and inwardly extending peripheral flange disposed in spaced opposed relation to the outer edge portions of the base panel. A slot is provided through one of the sidewall portions of the flange for insertion and removal of a resiliently flexible card bearing advertising indicia and the like for display within the frame portion of said tag. The undersurface of said flange adjacent to the slot includes a shoulder adapted to engage the outer edge of said card for retaining the card within the frame. The upper surface of the base panel is of stepped construction having a lower lever disposed adjacent to and communicating with the slot and an upper surface level along the portion of the tag opposite the said slot.