Patents by Inventor Robert Russell Lawton

Robert Russell Lawton has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20160358194
    Abstract: The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
    Type: Application
    Filed: August 16, 2016
    Publication date: December 8, 2016
    Applicant: Branch Banking and Trust Company
    Inventors: Robert Russell Lawton, Guenther Kurt Hartfeil
  • Publication number: 20150302437
    Abstract: The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
    Type: Application
    Filed: July 2, 2015
    Publication date: October 22, 2015
    Applicant: Branch Banking and Trust Company
    Inventors: Robert Russell Lawton, Guenther Kurt Hartfeil
  • Patent number: 8825514
    Abstract: The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
    Type: Grant
    Filed: May 14, 2013
    Date of Patent: September 2, 2014
    Assignee: Branch Banking and Trust Company
    Inventors: Robert Russell Lawton, Guenther Kurt Hartfeil
  • Patent number: 8756096
    Abstract: The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
    Type: Grant
    Filed: May 14, 2013
    Date of Patent: June 17, 2014
    Assignee: Branch Banking & Trust Company
    Inventors: Robert Russell Lawton, Guenther Kurt Hartfeil
  • Publication number: 20130282439
    Abstract: The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
    Type: Application
    Filed: May 29, 2013
    Publication date: October 24, 2013
    Applicant: Branch Banking and Trust Company
    Inventors: Robert Russell Lawton, Guenther Kurt Hartfeil
  • Publication number: 20130253984
    Abstract: The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
    Type: Application
    Filed: May 14, 2013
    Publication date: September 26, 2013
    Inventors: Robert Russell Lawton, Guenther Kurt Hartfeil
  • Publication number: 20130253983
    Abstract: The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
    Type: Application
    Filed: May 14, 2013
    Publication date: September 26, 2013
    Inventors: Robert Russell Lawton, Guenther Kurt Hartfeil
  • Patent number: 8504409
    Abstract: The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
    Type: Grant
    Filed: July 21, 2011
    Date of Patent: August 6, 2013
    Assignee: Branch Banking & Trust Company
    Inventors: Robert Russell Lawton, Guenther Kurt Hartfeil
  • Patent number: 8473328
    Abstract: The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
    Type: Grant
    Filed: November 6, 2012
    Date of Patent: June 25, 2013
    Assignee: Branch Banking & Trust Company
    Inventors: Robert Russell Lawton, Guenther Kurt Hartfeil
  • Patent number: 8442854
    Abstract: The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
    Type: Grant
    Filed: December 6, 2012
    Date of Patent: May 14, 2013
    Assignee: Branch Banking and Trust Company
    Inventors: Robert Russell Lawton, Guenther Kurt Hartfeil
  • Publication number: 20130096984
    Abstract: The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
    Type: Application
    Filed: December 6, 2012
    Publication date: April 18, 2013
    Inventors: Robert Russell Lawton, Guenther Kurt Hartfeil
  • Patent number: 8306850
    Abstract: The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
    Type: Grant
    Filed: July 21, 2011
    Date of Patent: November 6, 2012
    Assignee: Branch Banking & Trust Company
    Inventors: Robert Russell Lawton, Guenther Kurt Hartfeil
  • Publication number: 20120053972
    Abstract: The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
    Type: Application
    Filed: July 21, 2011
    Publication date: March 1, 2012
    Applicant: Branch Banking & Trust Company
    Inventors: Robert Russell Lawton, Guenther Kurt Hartfeil
  • Publication number: 20120022917
    Abstract: The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
    Type: Application
    Filed: July 21, 2011
    Publication date: January 26, 2012
    Applicant: Branch Banking & Trust Company
    Inventors: Robert Russell Lawton, Guenther Kurt Hartfeil