Abstract: Survey and analysis apparatus comprises an inquisitorial server (10) fed questions from a question source (12), adducing survey data from selected users at user terminals (16) on the Internet (14), and providing data to an analyser (18) giving results to a responding server (20) accessible to a sponsor at a sponsor terminal (22) and to any other nominated recipient. Questions comprise plural statements (52) in sets (50) one of which is to be selected by a respondent per set (50). Each statement (52) has a poly dimensional weighting ABCDEFG. Questions can be set by a sponsor (22) or can be from a predetermined set 38. When analysed (18), the poly dimensional weighting ABCDEFG for each selected statement (52) are determined and aggregated.