Abstract: A retail store has responsive environment apparatus installed which is controlled by processing apparatus. Trigger event sensors coupled to the processing apparatus, are positioned throughout the store. When customers enter and move about the store, the processing apparatus senses various trigger events and in response thereto creates a micro-environment in the vicinity of each customer, catering to the characteristics of that customer. The micro-environment physically moves as the customer moves about the store. The micro-environment is dynamic in that it is engaged in a continual response loop based on the response trigger events of the customer throughout this interactive cycle with the micro-environment.