Abstract: A gravure printing unit for printing a printing material web in a printing press is particularly suited for a label printing press. The unit has at least one gravure cylinder, one ink applicator device, one impression roller and at least one connecting element for releasable accommodation on at least one connecting platform of the printing press and for producing a releasable operative connection having a separate drive for the gravure cylinder. The gravure cylinder and the ink applicator device can be separated from the at least one connecting platform, while the impression roller remains in the printing press.