Abstract: A system and method automatically transforms preexisting advertising creatives adapted for a first content service environment into advertising creatives for a second content service environment. The transformed advertising creative are then suitable for initiating a new advertising campaign. In one example, the system transforms advertising creatives from search advertisements and display advertisements into creatives for a stream advertising campaign. Stream advertisements may then be placed into a stream of content displayed on a user device. The transformed advertising creatives may be included in a proposal to a prospective advertiser. The advertiser then can choose to accept the proposal. The process of creating new advertising creatives for the proposal to the advertiser is simplified, automated and made more efficient.

Abstract: A method and user interface object for invoking a content selection service to operate with a web page are disclosed. Consistent with one embodiment of the invention, a content selection web portal associated with a content selection service provides a web page for selecting one or more user interface objects to be added to a content provider's web page. Each user interface object is displayed with its associated snippet of code, making it simple for a web author to copy and paste the code into his or her own web page. Once embedded in a web page, the code snippet displays a user interface object (e.g., button) on the web page, and when pressed or selected, invokes a content selection service. Alternatively, the content selection service may be automatically invoked without requiring the selection of a button.

Abstract: A method and system for enabling the display of portions of internet documents that have been selected by users of a content selection service are disclosed. Accordingly, a content selection service includes a web portal with a web page providing users with a snippet of code, which, when inserted into an internet document, causes the internet document to display selected portions from the content selection service. The snippet of code can be configured to query the content selection service for content portions that were generated by certain users, or, content selection made on documents from certain domains, and so forth. The code associated with the user interface object displaying the content selections can be configured to periodically query the content selection service to retrieve up-to-date portions, thereby dynamically changing the content selections appearing on a web page or internet document.

Abstract: A method and system for enabling a user to select one or more portions of content on one or more objects in a currently displayed internet document in a web browser are disclosed. The content selection functionality is enabled for the user without requiring the user to download and/or install custom software. Furthermore, it is not necessary for the user to register with the content selection service providing the functionality. The user selected content portions are persistent in the sense that they remain associated with, and are displayed on, the internet document during subsequent browsing sessions by the user or other users.

Abstract: A method for determining the significance of a web page, or a portion thereof, is disclosed. Accordingly, a search engine or some other application analyzes user-selected content portions (as well as user-provided comments associated with the portions) of a document to determine a document relevance score (e.g. Content Selection Rank) for the document containing the user-selected content portions. The particular algorithm for determining the document relevance score will vary depending upon the particular implementation, but may generally be based upon an analysis of the number and quality of user-selected portions, associated comments, the ratings of the user making the selections and the ratings of users contributing to interactions (such as sharing) with the portions. Based on this analysis, the document is assigned a document relevance score, which is used for processing the document in accordance with instructions associated with a search query.

Abstract: A method and system for enabling, via conventional web browser controls, a user to generate and send an internet document including user-generated highlights are disclosed. The user-generated highlights included in the internet document embedded in the email are highlights that were previously made via a highlighting service. Accordingly, the recipient of the internet document receives a copy of an internet document including highlights, and need not install any special software to view the highlighted portions of the internet document.

Abstract: A method for determining the significance of a web page, or a portion thereof, is disclosed. Accordingly, a search engine or some other application analyzes user-selected content portions (as well as user-provided comments associated with the portions) of a document to determine a document relevance score (e.g. Content Selection Rank) for the document containing the user-selected content portions. The particular algorithm for determining the document relevance score will vary depending upon the particular implementation, but may generally be based upon an analysis of the number and quality of user-selected portions, associated comments, the ratings of the user making the selections and the ratings of users contributing to interactions (such as sharing) with the portions. Based on this analysis, the document is assigned a document relevance score, which is used for processing the document in accordance with instructions associated with a search query.

Abstract: A method for determining the significance of a web page, or a portion thereof, is disclosed. Accordingly, a search engine or some other application analyzes user-generated highlights (as well as user-provided comments associated with the highlights) of a document to determine a document relevance score (e.g., Highlight Rank) for the document containing the user-generated highlights. The particular algorithm for determining the document relevance score will vary depending upon the particular implementation, but may generally be based upon an analysis of the number and quality of user-generated highlights and associated comments within a document. Based on this analysis, the search engine assigns the document a document relevance score, which is used for processing the document in accordance with instructions associated with a search query. For example, the document relevance score may be used in selecting and ordering documents returned in search results for a particular search query.

Abstract: A marketplace diagnostics framework for analyzing and managing online marketplaces.

Abstract: Methods and apparatus for managing file distribution between publishing and subscribing devices are provided. At a transporter system, a publish request for publishing a version of the dataset is received from a publisher device, wherein the publish request has a predefined format that includes an identity of the dataset, an identity of the version of the dataset, and an identity of a location for the version of the dataset. The transporter system updates a registry to associate the dataset with the identity of the dataset, version, and location, and the transporter system automatically publishes the dataset to any subscribers devices that have previously sent subscribe requests for such dataset to the transporter system.

Abstract: A method and system for enabling, via conventional web browser controls, a user to generate and send an internet document including user-generated highlights are disclosed. The user-generated highlights included in the internet document embedded in the email are highlights that were previously made via a highlighting service. Accordingly, the recipient of the internet document receives a copy of an internet document including highlights, and need not install any special software to view the highlighted portions of the internet document.

Abstract: URL or address associated with a user's home page is modified in such manner as to cause a web browser application to direct a request to a server that hosts a highlighting service, which service is invoked to display highlights on the version of the home page returned to the user. In one embodiment this is accomplished without requiring a user to download client-side application software. In another embodiment this is accomplished without requiring the user to register for the new service. In a third embodiment, the user has to neither download application software, nor register for the service.

Abstract: Methods and apparatus for executing an application are disclosed. In accordance with one embodiment, a request is received. One or more of a plurality of module types are instantiated such that a plurality of module objects are generated. A query plan linking the plurality of module objects is executed such that a response to the request is generated. The response is then returned.

Abstract: A method and user interface object for invoking a highlighting service to operate with a web page are disclosed. Consistent with one embodiment of the invention, a highlighting web portal associated with a highlighting service provides a web page for selecting one or more user interface objects to be added to a content provider's web page. Each user interface object is displayed with its associated snippet of code, making it simple for a web author to copy and paste the code into his or her own web page. Once embedded in a web page, the code snippet displays a user interface object (e.g., button) on the web page, and when pressed or selected, invokes a highlighting service. Alternatively, the highlighting service may be automatically invoked without requiring the selection of a button.

Abstract: A method and system for enabling the display of portions of internet documents that have been highlighted by users of a highlighting service are disclosed. Accordingly, a highlighting service includes a web portal with a web page providing users with a snippet of code, which, when inserted into an internet document, causes the internet document to display highlights from the highlighting service. The snippet of code can be configured to query the highlighting service for highlights that were made by certain users, or, highlights made on documents from certain domains, and so forth. The code associated with the user interface object displaying the highlights can e configured to periodically query the highlighting service to retrieve up-to-date highlights, thereby dynamically changing the highlights appearing on a web page or internet document.

Abstract: The subject matter disclosed herein relates to utilizing one or more premium rules to associate a premium markup to a base bid for online advertising.

Abstract: The subject matter disclosed herein relates to initiating a comparison of a source snapshot including current source advertising data with a destination snapshot including current destination advertising data taken at the same logical time as such a source snapshot.

Abstract: The present invention is directed towards systems and methods for providing up-to-date constraint based advertising content. The method according to one embodiment of the present invention comprises receiving a request for advertisement content and selecting a first plurality of advertisements meeting the user profile data. The method then filters the first plurality of advertisements based on advertiser and publisher constraints and selecting a second plurality of advertisements and provides the second plurality of advertisements to a user.

Abstract: The popularity of web pages is monitored and used to rank the web pages retrieved in response to an Internet search. The popularity of a web page is proportionate to the number of visits to that web page. Web pages with greater popularity are ranked higher in priority. Furthermore, the score of a first web page is propagated to a plurality of second web pages to which the first web page is linked substantially in relative proportion to the popularity of the links from the first web page to each of the second web pages. Monitoring devices monitor TCP packets traversing the Internet and extract information from the TCP packets, such as the requested URI or URL, the client IP address, a server IP address and a server host name, and a referrer URI, if any. The extracted information is forwarded to a processing module that keeps track of the popularity of the web pages.

Abstract: A method and system for providing a user with various controls and configuration settings for a highlighting service are disclosed. In one embodiment of the invention, when a highlighting service is invoked, a highlighter tool panel, or toolbar, is displayed. The tool panel includes a variety of user interface objects, which enable a user to manipulate the control and configuration of the highlighting service.