Abstract: A personal cleansing product comprising:(a) from about 0.1% to about 20% of anionic surfactant,(b) from about 0.1% to about 20% of amphoteric surfactant,(c) from about 0.5% to about 25% of a vegetable oil adduct and,(d) water.The vegetable oil adduct can be made by Dies-Alder addition of a conjugated, elaidinized form of the vegetable oil with acrylic acid, fumaric acid or maleic anhydride. The preferred adduct is maleated soybean oil. The compositions provide excellent in-use and efficacy benefits including cleansing and lathering as well as improved mildness and skin conditioning.

Abstract: A detergent composition for personal use such as skin cleansing or care of the hair, comprising at least two surfactants, one being of a particular nonionic type and another being of a different type such as an amphoteric/anionic surfactant. The nonionic surfactant has a thickening effect and is typified by diabasic and tribasic acid reaction products of alkoxylated polyol fatty esters.