Abstract: An arrangement and method for producing an air flow within an upholstered seat back or bottom in which a seat insert has a blower mounted in a pouch at the crotch region between the seat back and bottom and has an outlet which directs air flow up through a spacer layer so as to distribute air flow out through a porous seat back cover or beneath a nonporous cover. A solid plastic backing sheet underlies the spacer layer to direct all air flow out from the spacer layer, the plastic sheet also forming the blower pouch. A mesh layer is bonded to the plastic sheet and used to attach the insert to the seat cushion as well as to carry a heating element pattern extending thereover to also enable electrical heating of the seat back or bottom.