Abstract: A method of retail shopping includes the step of assigning an establishment specific shopper profile to each customer and digitally expressing the same as an intranet access means which may be electronically encrypted into the shopper's store charge card. In the retail establishment, the method includes the step of selecting a product search mode from the product search mode possibilities consisting of physically looking at a product display and touching it, observing a static, dynamic, or other pre-defined electronic image or series thereof including store department-specific images, or proceeding to an intelligent shopping station (ISS) comprising the establishment intranet and accessing the intranet with the intranet access means. If the ISS is employed by the shopper, a graphical user interface (GUI) is activated.