Abstract: A system and methods that enable a user to perform real time search of chat rooms discussion information defined by one or more keywords, provide the user with a list of chat rooms that are currently discussing the information and enable the user to selectively join the discussion in a particular chat room. An aspect of the present invention is to provide a link to each chat room, and thereby enable a user to enter the chat room without having to login. Another aspect of the present invention is to enable a user to submit a query directly from the search engine to a particular participant of a particular chat room. According to such variation of the present invention, the user can chat with a particular participant of a particular chat room, without having to log into that chat room. Optionally, a user can be self registered as a relevant user.