Abstract: Video content is evaluated to classify one or more scenes or objects of the video content. The classifications may be evaluated against one or more rules for determining whether to include keywords associated with the classifications for targeting supplemental content. Classifications that satisfy the one or more rules may be used for selection of supplemental associated with one or more keywords Selected supplemental content may be included in video content in a break period following primary content.

Abstract: Video content is evaluated to classify one or more scenes or objects of the video content. The classifications may be evaluated against one or more rules for determining whether to include keywords associated with the classifications for targeting supplemental content. Classifications that satisfy the one or more rules may be used for selection of supplemental associated with one or more keywords Selected supplemental content may be included in video content in a break period following primary content.

Abstract: Video content is evaluated to classify one or more scenes or objects of the video content. The classifications may be evaluated against one or more rules for determining whether to include key words associated with the classifications for targeting supplemental content. Classifications that satisfy the one or more rules may be used for selection of supplemental associated with one or more key words Selected supplemental content may be included in video content in a break period following primary content.

Abstract: Supplemental content associated with an advertising campaign may be evaluated by an object recognition service to classify the content using ad classification key words. The classification of the supplemental content may be used, along with publisher content descriptions associated with primary content, to identify targeting criteria for the supplemental content that may have a success metric above a threshold. Past campaigns deployed against primary content having similar publisher content descriptions may be evaluated to determine how certain key words or targeting criteria perform. If historical results are positive, the targeting criteria may be added to existing campaigns or approved for existing campaigns. Predicted success of the targeting criteria may be used to provide recommendations to users who control which primary content the supplemental content should be included.