Abstract: The innovation disclosed and claimed herein, in one aspect thereof, comprises systems and methods for optimized communications based on a customer emotional state. In aspects of the system and method, a customer social media account is analyzed for past social media posts. Customer emotional states are determined for the past social media posts. The past social media posts are also associated with financial transactions made by the customer such that emotional states are linked to specific financial transactions. The system and method monitor the customer social media account for new social media posts. A new social media post can be detected. An emotional state can be determined for the new social media post. The system and method collect the financial transactions with the same emotional state. The system and method generate an offer for similar products and/or related to the financial transactions. The offer is communicated to the customer.

Abstract: Systems, methods, and other embodiments associated with a social media assessment tool. According to one embodiment, a social media assessment tool includes an identification logic that identifies interactivity criteria of a social media property. The interactivity criteria are associated with access to the social media property. The social media assessment tool also includes an assessment logic that determines that interactivity criteria satisfy a threshold value. In response to the social media property satisfying the threshold, the assessment logic calculates a score for at least one feature of the social media property.

Abstract: A method may include receiving content included in a social media post of a user; analyzing the content included in the social media post to determine a likelihood that the social media post contains security information associated with the user; transmitting an alert to a computing device of the user, based on the analyzing, that the content includes the security information associated with the user; and presenting an option to change the security information.

Abstract: Systems, methods, and other embodiments associated with a social media assessment tool. According to one embodiment, a social media assessment tool includes an identification logic that identifies interactivity criteria of a social media property. The interactivity criteria is associated with access to the social media property. The social media assessment tool also includes an assessment logic that determines that interactivity criteria satisfies a threshold value. In response to the social media property satisfying the threshold, the assessment logic calculates a score for at least one feature of the social media property.

Abstract: The innovation disclosed and claimed herein, in one aspect thereof, comprises systems and methods for optimized communications based on a customer emotional state. In aspects of the system and method, a customer social media account is analyzed for past social media posts. Customer emotional states are determined for the past social media posts. The past social media posts are also associated with financial transactions made by the customer such that emotional states are linked to specific financial transactions. The system and method monitor the customer social media account for new social media posts. A new social media post can be detected. An emotional state can be determined for the new social media post. The system and method collect the financial transactions with the same emotional state. The system and method generate an offer for similar products and/or related to the financial transactions. The offer is communicated to the customer.

Abstract: A method may include receiving content included in a social media post of a user; analyzing the content included in the social media post to determine a likelihood that the social media post contains security information associated with the user; transmitting an alert to a computing device of the user, based on the analyzing, that the content includes the security information associated with the user; and presenting an option to change the security information.