Abstract: Computing platforms are implemented using server systems. A computing platform is configurable to cause processing of a script object generated based on an input from a user, the script object including user code written in a custom scripting language. The computing platform is also configurable to cause the generating of an executable object based on the script object. The computing platform being configurable to cause executing the executable object against an interface layer associated with the computing platform, the interface layer being configured to provide an interface to an application account associated with an application implemented within the computing platform. The computing platform being configurable to cause generating at least one computing platform object based, at least in part, on the executing of the executable object at the interface layer, the at least one computing platform object being a data object having a format native to the computing platform.

Abstract: Computing platforms are implemented using server systems. A computing platform is configurable to cause processing of a script object generated based on an input from a user, the script object including user code written in a custom scripting language. The computing platform is also configurable to cause the generating of an executable object based on the script object. The computing platform being configurable to cause executing the executable object against an interface layer associated with the computing platform, the interface layer being configured to provide an interface to an application account associated with an application implemented within the computing platform.

Abstract: A method by a computing device to dynamically generate a targeted message for a user. The method includes receiving a request to generate a targeted message for a user, where the request includes core content to be included in the targeted message, selecting, using machine learning, one of a plurality of templates for the targeted message based on information associated with the user, where the selected template includes a core content block and one or more additional content blocks, selecting, using machine learning, additional content to be included in the one or more additional content blocks based on information associated with the user, generating the targeted message according to the selected template and with the core content populating the core content block and with the selected additional content populating the one or more additional content blocks, and sending the targeted message for eventual transmission to a user device.