Abstract: An opportunity surfacing architecture for surfacing an opportunity to a user in a computing system comprises, in one example, a user interface component and a machine learning framework configured to detect first inputs indicative of an opportunity performance history of a user and to detect second inputs indicative of a new opportunity. The machine learning framework is configured to generate a user-specific indicator for the new opportunity based on the opportunity performance history. The opportunity surfacing architecture comprises an opportunity surfacing system configured to control the user interface component to generate a user interface display that displays a representation of the new opportunity to the user based on the user-specific indicator.