Abstract: Systems, methods, and computer storage media having computer-executable instructions embodied thereon that facilitate advertisement selection using advertising units. An entity that is a sequence of two or more words is referenced. The entity includes substrings comprising a portion of the entity. Search data in association with the entity is compared to corresponding search data in association with the substrings of the entity. Based on the comparison, it is determined that the entity comprises an advertisable unit that functions as a unit for purposes of selecting an advertisement for display. The advertisable unit is used to select an advertisement to be presented to the user.

Abstract: Systems, methods, and computer storage media having computer-executable instructions embodied thereon that facilitate advertisement selection using advertising units. An entity that is a sequence of two or more words is referenced. The entity includes substrings comprising a portion of the entity. Search data in association with the entity is compared to corresponding search data in association with the substrings of the entity. Based on the comparison, it is determined that the entity comprises an advertisable unit that functions as a unit for purposes of selecting an advertisement for display. The advertisable unit is used to select an advertisement to be presented to the user.

Abstract: An interactive media social game is described. In embodiments, a social game service administrates a networked social game based on media asset interactions. Media asset interaction data is received that identifies media assets when they are downloaded or played at a user device. The media assets are correlated with a social game entity, such as a music pet that is a token entity of the networked social game. The music pet adaptively changes according to characteristics of the media assets. The media asset interaction data is also compiled as a media asset selection history corresponding to a user that is associated with the user device. A media asset recommendation for the user can be generated based on the media asset selection history, and the media asset recommendation is communicated as a recommendation message from the music pet to the user that is associated with the user device.