Abstract: An electronic arrangement includes a computer device that provides a media profile entity configured to store and maintain at least one user-adjustable personal media profile for a user capable of accessing a network, and related sites, services and/or applications via a number of terminal devices, the personal media profile describing the user's interests preferably excluding identifiable information, the interests being represented on a number of levels including interest categories, and the interests are at least partially determined based on monitoring the user behavior relative to the network, and an authentication entity configured to associate a terminal utilized by the user with the media profile of the user based on profile-identifying data provided to/by the terminal.

Abstract: An electronic arrangement, optionally including at least one network server, including a media profile entity configured to store and maintain at least one user-adjustable personal media profile for a user capable of accessing a network, optionally the web, and related sites, services and/or applications via a number of terminal devices, wherein the personal media profile describes the user's interests preferably excluding identifiable information, optionally at least name and/or e-mail, and wherein the interests are represented on a number of levels including interest categories, such as automotive or travel categories, and further wherein the interests are at least partially determined based on monitoring the user behavior relative to the network, optionally the web, an authentication entity configured to associate a terminal utilized by the user with the media profile of the user based on profile-identifying data provided to/by the terminal, such as a numeric or alphanumeric, optionally encrypted, code.