Abstract: Disclosed herein are novel systems and methods for demonstrating functionality of a consumer electronic device contained in a point-of-sale package. A consumer electronic device includes an external switch, such as a pushbutton switch, detachably connected via a cable to the device's communication interface, such as its USB port. The switch may be partially exposed through the point-of-sale package, so that a consumer can activate the electronic device in a “demo mode”. In this mode, the device may be configured to play a multimedia demo clip or other presentation. When the electronic device is purchased and removed from the package by the consumer, the cable and the switch may be disconnected from the device and discarded. The consumer may then activate the device in a “normal mode” using the device's power-on switch.